Case Study: Red Stripe

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Evolving Media handles the Red Stripe brand and all associated marketing material, from POS and packaging, to events promotion and print marketing.

Introduction

Since working with Red Stripe, we have helped to promote the brand on a number of levels, including branding, consultancy, website development, email marketing, point of sale, sponsorship and event marketing.

Objectives

Evolving Media supports both the brand's online presence and creative marketing solutions. Objectives:

To increase brand awareness and sales

To assist in gaining new listings for Red Stripe

To communicate Red Stripe’s association with music, particularly at the grass roots level, and to add credibility and support to the related Red Stripe Music Awards activity and other music-based initiatives

Delivery

Our work with Red Stripe has developed over the years, and includes high profile positioning during the famous 2005 Ashes Series win, Notting Hill Carnival, and at the brand's own Red Stripe Music Awards

Campaign Example: Guitar Promotion
Red Stripe plectrums helped to support related promotions, enticing recipients online to answer a simple competition question. Once registered all entrants were given the opportunity to download 10 free music tracks from the Red Stripe music collection and were entered into a prize draw to win a limited edition Red Stripe branded Gibson / Epiphone guitar (designed by Evolving). This not only tied offline and online promotions together, but linked closely with the brand’s roots in music.