Case Study: Jongleurs Comedy Clubs

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Evolving handles communication strategy for Jongleurs, covering email marketing, sending over 200,000 emails each month.

Introduction

Jongleurs is one of the worlds leading brands for comedy, providing a mix of comedy and popular cabaret using the best of talent available. Jongleurs leads the field in the popular wave of comedy, with around 300 comedy performers on its books.

Objectives

drive ticket sales

increase group bookings

promote the brand

build loyalty and repeat-visits

Delivery

Evolving uses its Email Marketing System (EMS) to create, send, track and analyse email communications for Jongleurs. The emails are fully tested for compatibility with all major email browsers, and tested for deliverability before they are sent.

Subscribers are segmented, allowing Evolving to improve the success levels over time. With automatic removal of expired email addresses and unsubscribers, the system is constantly cleaning the data held by Jongleurs.

The strategy includes:

monthly newsletters to its members

event-triggered birthday communications

seasonal promotions throughout the year

referral follow-ups for customers recommending Jongleurs

welcome communications for new members