Wells Bombardier 6 Nations
Wells Bombardier's annual "Drink of England" campaign supports its On-Trade sales activity with a promotional kit aimed at increasing brand awareness.
The kit provides drinkers with the chance to win a limited-edition full-size rugby ball with every purchase of a pint of Wells Bombardier. This year nearly 1,300 promotional kits will be distributed to pub licensees.
Evolving managed the sales promotion activity with creative responsibility for all elements of the kit from the landlord introduction letter detailing what is involved with the promotion, to a back bar display unit showcasing the branded rugby ball prize.
Demelza Owen / 14 February 2008, 00:39 / Marketing
