Underground Copywriting Success
Evolving's entry to a national copywriting competition was one of just 40 finalists to be displayed in La Galleria, London, at Wednesday's awards ceremony.
CBS Outdoor, the company that manages advertising space on London's transport network, recently launched 'Underground-Writer': a high profile, copy-led competition for marketing agencies and their clients. It challenged the creative industry to "come up with the perfect TCP (Tube Car Panel)", and had to tell the brand story in the most engaging way possible.
Our advert for Young's Bitter sat alongside entries for Honda, American Airlines, Costa, Virgin Trains and Head & Shoulders, to name a few. We are delighted with our success, and look forward to next year's competition.
More details are available on the CBS Outdoor website, at www.underground-writer.com
