So much has been "smushed" into the ubiquitous phrase "rock music". This begs the question: "What is rock?" Put thirty musicians in a room and you'll get different answers. Who created rock?

What better way to show your allegiance than 'Rock Day' at Evolving! This was our chance to define Rock - a no holds barred, dress-to-impress and crank-up-your-iTunes inspired event.

There were many highlights to the day, from the office signs to the ambitious tattoos showing great commitment to the cause. Attention to detail was a must, with people even bringing their own amps!