Ripcurl Boardmasters Event Promoted Online
Evolving has developed a microsite to support STA Travels’s sponsorship of the Ripcurl Boardmasters surf, skate and music festival. Supported by cross-channel marketing – retail, call centre and press campaigns, the website was central to the campaign.
Attracting over 200,000 visitors, Ripcurl Boardmasters hosts the UK leg of the World Surfing Championships, and is the largest festival of its kind in Europe. The website provided the ability to enter a competition to win a round the world holiday, promote the STA Travel website and capture target audience data.
Oliver Morrison / 16 November 2007, 15:43 / Completed Project
